CHAPTER 8-13

Newspapers<Online Blogging
Books<Magazines
Books<E-Books

People are still as interested in what is happening today as they were in the 1800's. The desire to be updated with information on a regular basis hasn't changed. The willingness to seek that information hasn't changed. The way we receive the information HAS changed. With the growth in technology, society has found easier routes to take in order to gather what the media has to say. TV is a major news source. We will have the Today Show running in the background while we get ready for work in the morning. We read The New York Times on our ipads and catch up on our favorite blog on the computer. The idea that society has moved from newspaper to online news media or television is to be expected with the change in technology and the fast pace lifestyle we all lead. We want things cheaper or for free, we want them to be easily read, and we want it to be quick. People are starting to see newspapers as a nostalgic form of media. The bulky appearance is thought of as annoying or inefficient. Instead of becoming concerned with how people are receiving their news, we need to be concerned with the quality of news we are receiving. What I have come to realize is that we (society) are provided with many well-respected news sources. Whether we choice to listen to them is the question. I think that people find what they want to hear out of certain media sources based on their own beliefs and, in turn, they won't question the quality. The media source knows exactly who their target audience is. We are just mice caught in their media maze. We will believe what ever they say because we want it to be whole-heartedly true. With the media's understanding of us, what we want to hear, and the way to capture our attention comes advertisers. Advertisers know their target audience and they use the media to get to them. It's a very simple concept that we as society can not escape. Personally, I don't mind advertisements. I hope to one day make a career out of being the mind behind an advertisement. It's apart of our life now. I think that our minds would have a mental melt down if we were to go a week without being entertained by some form of advertising. The only form of advertising I have an issue with is billboards. I hate that advertisements have made their way into the sky. It's an eyesore and everyone can agree. I enjoy the little ads on the subway or in my magazine because I am a consumer and I enjoy shopping and ads make me feel like I am buying the right product. I question something more if I have never seen an ad for it. I hate to admit that, but it is true. There are so many products to choose from, ads make my decision making for me. I enjoy that... One less thing to ponder over in my day. I feel like a true conformist.